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Pharmacy Initiatives

To help control costs and reduce your out-of-pocket expenses for prescription drugs, we'll implement the following programs, effective Sept. 4, 2007:


Member Education Therapeutic Interchange

This program educates members about generic drugs and over-the-counter equivalents of expensive brand-name medications.



Dose Optimization

This program encourages the use of select prescription drugs in once-daily dosage regimens when appropriate, which is less expensive than the higher cost multiple daily doses.


Brand-to-Alternate Generic Interchange

This program encourages the interchange of brand-name drugs with less costly generic alternatives.


Generic Copay Waiver

This program offers a one-month copay waiver when members switch to the generic equivalent of a specifically targeted drug.


Brand-to-Brand Therapeutic Interchange

This program promotes the exchange of targeted high-cost brand-name drugs to lower cost brand-name drugs in the same therapeutic class.


Quantity Limit

This program restricts the dispensing of targeted drugs in quantities not consistent with the FDA-approved labeling for the drugs.


Exclude Off-Label Coverage

This program disallows coverage for drugs prescribed for uses other than those approved by the FDA.


Questions? We can help!

If you are not sure whether your BCBSM benefits include these programs, please contact customer service.



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